When a business thinks about leveraging the perks of PPC advertising, they first encounter the trouble of choosing one between Bing or Google.
Some of the common questions which arise in our mind are:-
- Which platform can offer more reach?
- Bing Ads VS Google Ads - Is Google more expensive than bing?
- On which platform I get to target more specific audiences.
- Which has better capabilities to increase conversion and revenue?
We know that every PPC advertiser thinks of these two platforms as competitors, which is indeed not the right mindset. No doubt Google acquires a majority of the search market, but Bing also cannot be overlooked.
In a nutshell, markets must combine the power of both these platforms and proceed to advertise. Come on! Let’s take a deep dive into the relationship between Google and Bing. But, before that lets know a brief about Google & Bing.
Google-
Google advertising offers two networks for advertising. They are:-
Search Network- It allows advertisers to draft text according to their brand that would later appear over search engine results.
Display Network- For better engagement and appealing glance, brands can take advantage of the display network to create eye-catchy visual ads.
Bing
You might already know about Bing. It is authorized under Microsoft, and this has three mainstream search engines - Yahoo, AOL, Bing. So, when anyone advertises on bing, then their ads will ultimately appear over these three popular networks.
A Quick Comparison of Google over Bing
After the difference, another crucial step is to check out the similarities between Google and Bing. Here we go.
Display URL
Google and Bing, these two networks demonstrate the display URL just below the subtitle. The only difference we can spot is that Bing highlights this URL, whereas Google does not.
Descriptive text
If we look back in the past, Google used to offer descriptive text that remained restricted to up to 35 characters. Meanwhile, Bing allowed a maximum character limit of 70. By now, these two platforms come around 80 characters of descriptive text.
Keyword Strategy
Whether you choose Google or Bing, both will be going to provide you a robust tool for the keyword research approach. If we discuss the downside, Bing has comparatively lower keyword traffic that turns out disappointing sometimes.
CTR (click-through rate)
Bing ads acquire a higher rate of CTR because of various shopping accommodations to users. For this reason, advertisers tend to receive better engagement when they choose Bing. But, this CTR has not much to do with overall cost or generating quality leads. Consequently, setting any platform as a mainstream priority cannot be fair.
Audience Reach (Google VS Bing)
‘Reach’ is something that every single advertiser craves for, regardless of the platform they pick for their brand promotion- Bing Ads vs Google Ads. The fact is no longer a secret that Google has dominated the entire search engine,thus it offers better search volume with greater reach.
Besides these statistics, countless brands prefer trying hands on other renowned search networks, especially Bing, because it is flourishing rapidly over the years. A business that initiates with a shoe-string budget can’t take the risk to begin advertising on expensive networks.
Comparison Of Cost
The determination of advertising is a broad discussion. Cost is a flexible phenomenon that changes according to industries and unique trends of promotion. When compared to Google, Bing fetches less competition that makes survival pretty easy for brands, including newbie businesses. And, when you have enough money to invest, then jump on the bandwagon of Google.
So, Which one is going to Be Your Mate? Google, or Bing.
As said earlier, we are not supporting particular platforms when it comes to excellent outcomes. Instead of relying on Google or Bing, take the time to read the benefits you will enjoy after blending their core significance.
Google may stand as the choice for marketers, but Bing too helps fill the holes in advertising tactics. In case you are not able to make a sound decision, then seek help from marketing experts, or else join online tutorials carried out by entrepreneurial enthusiasts. Consider every aspect before arriving at any conclusion..
End Line
We hope that this description has been enough to help advertisers understand the collective importance of Bing and Google, but not Bing Ads VS Google Ads. Therefore, Brace yourself to reach better heights.
