Imagine, you have grabbed an excellent idea for creating a Facebook video ad and all set with the concept and logistics. But what about the filming part? Are you ready with your filmed video to just post on your Facebook business page to proceed further? Well, when you are about to create a video ad, you have to keep certain things in mind. Yes, I am talking about the Facebook video guidelines, which are really a must to follow before you get started with launching your first ever video ad on Facebook!
The video ad specs and everything that is needed to make your video much more effective. And to help you with that, here in this article we have come up with a list of some basic video ad specs, and some quick tips on how to create a compelling Facebook video ad.
So, without waiting, let us jump into the best Facebook video guidelines as soon as possible:
Requirements for an excellent Facebook video
If you want to post your first video ad on Facebook, then you will have to follow some of the parameters, and they are:
Length
Your videos can be approx 240 min long.
The minimum length of the video ad can be 01 seconds.
Format
You can use the MP4 or MOV format.
Apart from that, there are a variety of video formats that you can use while doing Facebook marketing.
Audio
12kbps or more
Stereo AAC Audio
Resolutions
1280*720 pixel! Well, this resolution is being encouraged to ensure that your video ad looks outstanding on all of the screen sizes.
The minimum width of the video ad is 600 pixels along with the length that entirely depends on the aspect ratio.
Supported aspect ratio
16:9 landscape and 9:16 portrait
2:3, 4:5 in vertical
1:1 square ratio
Frame rate
Maximum frame rate is 30 FPS(Frame Per Second)
How to create a compelling Facebook video ad?
The first and most vital step towards creating an efficient Facebook video ad is to understand what actually works. Given below are some of the most crucial tips to consider while you are all set to create video ads:
Plan for "On-the-go"
Almost 80% of users prefer watching video ads daily rather than sticking around ordinary ads. And no one has the time to carry their lappy with them every time to scroll their FB news feed. So, make sure to use the screen space efficiently by creating videos with almost 1:1 square or, you can even go for the 9:16 vertical aspect ratio.
Let your efforts speak!
According to the recent study, 85% of Facebook users prefer watching videos having no sound. So, make sure to include subtitles or CTA's that are appealing and can easily be understood.
Short is beautiful
Back in 2015, the average time was almost 08 seconds. Since then, marketers prefer creating videos such as short and easy-to-understand. So, make sure to keep your videos short and to the point. Try to avoid such Facebook ad mistakes.
SEO is everything
You will have to look for some ways by which people could automatically find your video ad. All you need to do is to select keywords related to your niche carefully, in your title as well as in your video's description.
Don't forget, the thumbnail of your video ad is even a vital part of SEO. So, try to make it a bit eye-catchy and appealing, which could automatically grab an immense number of eyeballs towards it.
Make use of CTA carefully.
If you really want to make your users visit your business website, then you have to place the CTA accurately. And putting the CTA right in the middle of the video will be perfect. It is so because the first part of your video ad will be playing the attention seeker role, and only a few people will get convinced to watch the full video. So, just after people have got attracted to your video ad, call them to act.
Make yourself clear about your goals!
I saved this point for the last and, the reason behind this is that it's not a mechanical part! It's one of those primary points of the Facebook video guidelines that every marketer keeps in mind while creating video ads on Facebook. You have to know your goals so that you could then create the best, appealing video ads. All you have to do is to ask yourself some simple questions:
Are you intending to convey a story?
Are you seeking for some views or having any click-through purpose?
Or you want to introduce your new brand or product?
Conclusion
If done right, Facebook video ads can help your business a lot to grab the success and attention it requires. Hopefully, this article is going to help you with all the appropriate Facebook video guidelines that could help you create the most compelling video ads with great ease.
